Brand guidelines

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A kid-inspired restaurant that offers healthy American food while satisfying the taste buds and cravings of the little ones. With a wide variety of areas for children's development, the restaurant aims to provide a space where children can not only eat but also have fun and learn different skills.

In traditional restaurants, kids are often distracted by devices while dining because parents don't want them to be loud or make others uncomfortable. Additionally, most restaurants around Austin offer small menus and limited entertainment areas for kids, which don't fully meet their needs. Other spaces designed for kids, such as indoor playgrounds or children's museums, often don't provide dining options.

For these reasons, Fun Fork wants to explore kids' creativity and uniqueness by providing a space inspired by them and their needs as children. Here, they can explore their imagination and artistic development, and be themselves without concerns about being 'loud' for others around them.

Our target audience are families with children ages 3-12 years old. Middle to upper-middle-income families who can afford to dine out regularly and value experiences that combine dining with entertainment and education for their children.

These parents prioritize healthy eating and value spaces that meet their children needs. They are likely concerned about their children's development and are looking for dining experiences that go beyond just serving food. They prefer environments where their children can be creative, active, and expressive without the usual constraints found in traditional restaurants.

A fun and committed restaurant that prioritize kids physical and mental development, their joy and creativity.