Multichannel Campaign

Adobe Indesign, Adobe Illustrator, Figma, Adobe Photoshop

San Juan is the capital and largest city of Puerto Rico, an unincorporated territory of the United States located in the northeastern Caribbean Sea. San Juan is situated on the northern coast of the island and serves as Puerto Rico's main port and economic hub. It is known for its rich history, vibrant culture, and beautiful architecture.

Create a multichannel campaign for the city of San Juan in Puerto Rico.

Women and Men ages 25-45 years old. Middle to Upper Middle Class, college-educated professionals. In a relationship and empty nesters or married with children.

They are passionate about history, architecture, and cultural heritage who appreciate visiting historical landmarks, museums, and cultural sites. Health-conscious individuals who prioritize relaxation, rejuvenation, and outdoor activities, including yoga on the beach, hiking in nature reserves, and enjoying holistic wellness experiences. Foodies and wine enthusiasts who seek out authentic culinary experiences, from traditional Puerto Rican cuisine to innovative fusion dishes and craft cocktails.

Vibrant, welcoming, and culturally rich destination. This personality trait emphasizes the hospitality and warmth for which Puerto Ricans are known.