H-E-B Texas Tough Quart-Size Storage Bags

  • Packaging design

    Adobe Illustrator, Photography, Adobe Photoshop.

  • H-E-B Texas Tough Storage Bags offer versatile uses both in and out of the kitchen. Designed with an interlocking double zipper along the top, they securely click shut. These bags are suitable for storing travel toiletries, game pieces, or any loose items. Additionally, their bottom expands widely for easy stand-up filling.

  • Create a rebranded product packaging design using typography.

  • Young adults to seniors middle to upper class. particularly those who are responsible for household organization and management.

    They prioritize quality and reliability in the products they purchase, seeking items that offer durability and long-lasting performance to support their busy lifestyles. Cooking enthusiasts or individuals who enjoy hosting gatherings may find value in versatile storage solutions that help them prepare and store food items efficiently.

  • Convey a fresh and approachable personality while maintaining a sense of quality and professionalism. Elements such as color, typography, and imagery will be essential in achieving this balance. Additionally, incorporating elements that represent the state of Texas can highlight the vibrancy of the region while also reflecting a commitment to addressing the needs of its people.

The concept behind the packaging design for Texas Tough zipper bags is a true homage to the essence of Texas, blending a rugged Western vibe with a celebration of the state's unique beauty and diversity. Through carefully selected typography, the design encapsulates the dynamic spirit of Texas, echoing its rich tapestry of cultures and landscapes and at the same time, shows the beauty of keeping our client's produce fresh.

MOODBOARD

SKETCHES

FINAL SOLUTION

PROTOTYPE

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San Juan, Puerto Rico