Bottle label design, 3D prototype and advertising campaign.

Procreate, Adobe Photoshop, Adobe Illustrator and Adobe Dimension

Oro Toscano is a premium, high-quality olive oil crafted with care in the heart of Tuscany, Italy. Our olive oil is cold-pressed from handpicked olives, producing a rich, aromatic flavor profile that is both robust and smooth, with hints of fresh herbs and a subtle peppery finish. The fertile hills of Tuscany provide the ideal climate for cultivating some of the finest olives, which gives Oro Toscano its distinctive, superior taste.

Design a high-end bottle to be sold in gourmet food stores such as Whole Foods Market, Trader Joe’s and Central Market.

Single (or young married) males and females, ages 30+, with a large amount of disposable income. This group has an appreciation for the finer things in life. They enjoy trying out new gourmet products, and wouldn’t hesitate to put something in their cart based on great packaging. They like to entertain and throw cocktail parties.

Emphasize the deep-rooted heritage of Tuscan olive oil production, highlighting the artisanal methods and quality that define the product.

Oro Toscano as a premium product that enhances culinary experiences.