THE FUN FORK RESTAURANT
Client
The Fun Fork
Kids Restaurant
Year
2024
About
Brand development for a Kid-inspired restaurant that offers healthy American food while satisfying the taste buds and cravings of the little ones.
Our mission is to create a stress-free, child-focused dining experience where kids can explore their creativity and imagination while enjoying delicious and nutritious meals.
Target Audience
Families with children ages 3-12 years old. Middle to upper-middle-income families who can afford to dine out and value experiences that combine dining with entertainment and education for their children.
Services
Branding and Visual identity, Brand guidelines, Merchandise Design, Packaging & Promotional Product Design.
KEY INSIGHTS
Children thrive in spaces where they can express themselves freely. Parents appreciate restaurant that encourage their kids to play, explore, and develop their creativity in a safe, welcoming atmosphere.
Dining out with young kids can be stressful. Parents often feel pressure to keep their children quiet or entertained.
EMOTIONAL BENEFITS
Peace of mind - Parents feel reassured knowing their children are enjoying the experience, lowering the stress and making family outings enjoyable again.
Validation as a parent - Affirm their role as thoughtful and caring providers who prioritize their children’s well-being and development.
MOODBOARDS
Fun Fork Mascot
Fun Fork is an approachable, friendly character whose charming personality reflects what every parent and child wants: a stress-free experience.
He encourages children to feel confident and independent, making mealtime fun and worry-free. With Fun Fork by their side, there’s no pressure or trouble—just joy, play, and happy moments!
